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|The Lusby logo was designed by Lenard Cockman when we were business partners. Lenard and I worked together on PBNB and Jefferson Insurance.|
The message can be clear, concise, meaningful and contributes to the organizations success or, sadly it can communicate nothing about the company or organization it represents.
A good logo is one in which the viewer upon seeing it the first time, says, " ... hey I get it!"
A bad logo is one which, upon being seen, begs the question, " ... what in the #*X#** does that mean?
We approach logo design like naming a new child. You're going to wear it proudly or use initials or a nickname to cover up the long-lived mistake.
We've designed hundreds of logos which we believe accurately portray the organization. In all cases, the client had the final say. Take a look at a few and see how many you recognize.